Client story

For more than a century, iconic visitor attraction Edinburgh Zoo has created memorable, fun-filled experiences for people of all ages.

It has inspired and excited visitors with the wonder of living animals and, at the same time, established itself as one of Europe’s leading centres for conservation, education and research. To build on that fantastic heritage, we created a new website and mobile app that now offers an improved user experience and supports the zoo’s long-term objectives.

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THE CHALLENGE


We gave Edinburgh Zoo control over its content.

It was essential that the new CMS allowed Edinburgh Zoo to efficiently organise and manage its content. In addition, it needed to offer the stability and flexibility to withstand the spikes in traffic that occur during peak periods and when events and news are shared.

By choosing Umbraco – a platform the RZSS team were familiar with – we created consistency across its entire digital stable and made it easier than ever to cross-promote content – especially important for communicating Edinburgh Zoo’s conservation charity status.

It has inspired and excited visitors with the wonder of living animals and, at the same time, established itself as one of Europe’s leading centres for conservation
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THE WEBSITE

We were inspired by stunning coastal line.

Visit had already invested in its brand, calling upon Vivid in Manchester to devise a new look-and-feel. Upon our appointment, we began working in close partnership with the client and its design agency to incorporate the new brand into our designs. We opted for brushstrokes, curved shapes and oceanic colours that reflected the islands’ unique appeal. Big, bold imagery set against a clean, sleek approach was introduced, meaning Guernsey’s iconic locations jumped off the page and grabbed the visitors’ attention.

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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper.

morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper.morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper.

THE DEVELOPMENT


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It has inspired and excited visitors with the wonder of living animals and, at the same time, established itself as one of Europe’s leading centres
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THE OUTCOME


visitor increase

Since launch, unique visitors and new user visits (32%) have increased

Since launch

Since launch, unique visitors and new user visits (32%) have increased

unique visitors

Since launch, unique visitors and new user visits (32%) have increased

“Ever has enjoyed a long and successful relationship with . During more than 10 years working together we have developed a collaborative and flexible approach that has ensured our website have remained at the vanguard of Premier League digital platforms. This has included a series of digital firsts and a commitment to excellence and innovation. have played a key role in driving that progress and nurturing an environment of shared responsibility and appreciation of the Club’s goals and aims. The Club is proud of the successes and awards achieved during our relationship with and we are confident of future progress in the years to come.”

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All Work
Client story Curved shapes and oceanic colours that reflected